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LifeSoSimple Latest Articles

Influence: The Psychology of Persuasion Summary

Influence: The Psychology of Persuasion Summary

Key Principles of Influence 1. Reciprocity 2. Commitment and Consistency 3. Social Proof 4. Authority 5. Liking 6. Scarcity Additional Insights: Conclusion: Cialdini’s six principles of persuasion—reciprocity, commitment, social proof, authority, liking, and scarcity—are universal psychological triggers that influence human ...